Case Study

Boro Fan Map

Connecting fans of Middlesbrough Football Club across the globe.

Regional Pride

By the fans for the fans

Enabling fans of Middlesbrough Football Club (otherwise known as The Boro) to showcase their fandom by tagging themselves online, customising their graphics, and sharing their story.

Going Viral

Spreading like wildfire

Boro Fan Map amassed 15,000+ visits and 1500+ pins within a month of it’s release. Fans from over 50 countries have tagged themselves on the map.

“I met fellow San Francisco Based Boro Fan Michael for lunch yesterday at work, purely because of this map. Good work lads!”

Website User